Vision / Mission Statements

McDonalds Mission Statment: To leverage the unique talents, strengths and assets of our diversity in order to be the World’s best quick service restaurant experience.
British Airways: “The World’s Favourite Airline”
Coca Cola: ‘The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business.’
IBM: “Our goal is simply stated. We want to be the best service organization in the world.”
Wal-Mart: “To give ordinary folk the chance to buy the same thing as rich people.”
Henry Ford: “I will build a motor car for the great multitude. It will be so low in price that no man making a good salary will be unable to own one. The horse will disappear from the highways, the automobile will be taken for granted.”
John F. Kennedy: “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to Earth.” The power of Kennedy’s vision was such that Charles Garfield wrote of the NASA engineers and scientists, “I have never seen a group of people work with such absolute focus and fervor as these people, who saw it as their own personal mission to send astronauts to the moon. They worked incredibly long hours, under intense pressure, and they loved it. They had something that added meaning and value to their own lives, and they gave 200 percent to make it come true.”